Author: Cheng Aixue
Publisher:
Publish Date: 2005-04-01
Features: In the first part of the book, we not only define coaching but also provide a relatively practical coaching model. Then, we discuss each stage of the model in detail, followed by suggestions on how to complete the coaching tasks in each stage, as well as thoughts and perspectives that guide you in taking specific actions around the skills themselves. In the second part, we prepare a series of cases for readers. These cases are meticulously provided by coaches and coachees with rich professional, sports, or personal life experiences. In the third part, we provide a series of coaching activities and exercise projects, tailored for different coaching stages.
This series of books is based on the practical realities of Chinese enterprises, incorporating new trends and concepts in international business management, and combines classic MBA textbooks and typical cases to comprehensively elaborate on the basic quality requirements, responsibilities, and work tasks of various senior management positions. It provides a detailed introduction to the operational procedures and practical operations of relevant positions, as well as answers to various potential issues encountered in the management process.
The distinctive feature of this series lies in its condensation of the core content of MBA courses according to different positions, while also providing actionable methods and procedures based on practical needs. Whether you are an in-service manager or a potential manager, you can gain systematic theoretical guidance from this series, enhance your foresight and decision-making abilities, inject new vitality into enterprise management, and thereby build the core competitiveness of your company in the market, fulfilling your responsibilities and mission.
Compared to the numerous management books and university MBA textbooks available, the most prominent value and characteristic of this series is its practicality and operability: concise, to the point, and systematic. Thus, it can serve as a reference book for senior management to broaden their horizons, expand their knowledge, and improve their qualities. It can also be used as an important supplementary teaching material for MBA education. At the same time, it is a practical manual for senior management. We believe that this series will help management professionals enter a brand-new realm. Aspiring managers will achieve new breakthroughs in their knowledge growth and lead their employees to create new glories.
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