Author: Cheng Aixue
Publisher:
Publish Date: 2005-04-01
Features: "Company Executive Practical Handbook" is based on the realities of Chinese enterprises and incorporates new trends and theories in international business management, combining classic MBA textbooks and typical cases. It comprehensively elaborates on the basic quality requirements, responsibilities, authorities, and tasks of various senior management positions, provides detailed introductions to the operational procedures and practical operations of related positions, and addresses various potential issues encountered in the management process. The distinctive feature of this series lies in its condensation of core MBA course content tailored to different positions, offering actionable methods and procedures based on practical needs. Whether for in-service managers or emerging leaders, it provides systematic theoretical guidance to enhance foresight and decision-making capabilities, injecting new vitality into enterprise management and thereby building core competitiveness in the market to fulfill responsibilities and missions. Compared to the numerous management books and university MBA textbooks available, the most prominent value and characteristic of this series is its practicality and operability: concise, to the point, and systematic. Thus, it can serve as a reference book for senior managers to broaden their horizons, expand their knowledge, and improve their competencies, as well as an important supplementary teaching material for MBA education. At the same time, it serves as a practical manual for senior managers. We believe this series will take business managers into a new realm, and ambitious managers will achieve new breakthroughs in their knowledge growth and lead their employees to create new glories.
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