Commercial bank credit and marketing

Author: Yan Hongyu
Publisher:
Publish Date: 2005-05-01
Features: Credit business is the main operating business of commercial banks. To implement the business theory of "market-oriented and customer-centered" and help commercial banks achieve higher profits, the key lies in having a team of talents who not only master the knowledge and skills of commercial bank credit business but also possess marketing knowledge and skills. This book is tailored to the teaching characteristics of vocational and technical colleges. Based on an in-depth study of domestic and international commercial bank credit business practices and new development trends, it comprehensively elaborates on the basic knowledge and skills of commercial bank credit business and its marketing. It applies the management theory of commercial banks and marketing theory to credit business practices, enabling readers to fully understand and master the service methods, marketing theories, and skills of commercial services. This book can be used as a textbook for students majoring in economics and management at vocational and technical colleges, as well as a teaching material for corresponding levels and as a reference for relevant practitioners.