Practical and Realistic: Selected Theories and Cases of Ouyang Bin's Practical Tourism Planning

Author: Ouyang Bin
Publisher:
Publish Date: 2005-05-01
Features: Sharp theoretical analysis, Outstanding planning results, Pioneering preparation cases, "Practical Planning, Practical Speaking," a tourism planning book that will leave you deeply moved. With the deepening of China's reform and opening-up and further economic development, China's tourism industry holds greater potential for growth and a more promising future. The significant development of our tourism industry calls for major planning. However, we must also recognize that although China's tourism planning is vibrant and diverse, there are still some issues to address. Some units and departments have yet to realize the importance of planning, and there remains a shortage of professional planners and planning institutions, which to some extent constrains the development of Chinese tourism planning. Precisely because there are still various problems in China's tourism planning, we need even more talented individuals passionate about tourism planning to join the field, to boost and advocate for Chinese tourism planning, and to engage in solid theoretical discussions and practical explorations for it.
Hunan is a major province in China for tourism resources and has long been a land of outstanding talent. In recent years, Hunan's tourism industry has developed rapidly, especially in tourism planning, which has surged and created many enduring success stories. As a lover and practitioner of tourism planning, Comrade Ouyang Bin has actively engaged in the practice of tourism planning and diligently reflected on it theoretically, undoubtedly standing at the forefront of Chinese tourism planning. Looking at Comrade Ouyang Bin's theories and practices in tourism planning, they truly live up to the title of his book—filled with a sense of "practicality." His theories are all aimed at solving real-world problems, and his cases are all focused on practical and tangible planning for the development of the tourism industry.