Store Sales: Techniques and Strategies

Author: McKinsey Marketing Consulting Company
Publisher:
Publish Date: 2005-03-01
Features: Reveals how terminal retail, store sales, and in-store marketing can welcome customers, close deals effortlessly, and boost sales performance. In today's increasingly competitive market, terminal stores play an increasingly vital role in business operations. Companies are also gradually realizing that to improve store sales performance and win the market, they must enhance the skill level of store sales personnel. This book discusses the essential skills and techniques required for successful store sales from multiple aspects, including how to shape the professional image of store sales personnel, how to grasp customer consumption psychology, how to provide excellent customer service, and how to facilitate transactions. It offers actionable models for store sales personnel to refer to. The book features fluent language and concise, clear framework language to distill the key themes, making it easier for store managers, sales supervisors, and sales staff to learn and master.