Regional Market Development and Management

Author: McKinsey Marketing Consulting Company
Publisher:
Publish Date: 2005-03-01
Features: More and more companies are gradually realizing that creating a local advantage within limited space and winning a larger market share is an effective way to resist competitive pressure and continue to grow. Having a clear and stable regional market allows companies to create unique advantages, avoiding direct confrontation with strong competitors in the overall market. Instead of occupying a tiny market share in a vast market, companies can increase their market share in several regional markets. This book provides an in-depth and detailed analysis of regional market development, effective entry into regional markets, regional market operations, and regional market sales management, offering the best version for both multi-region managers and single-region managers to learn from.