Sales Assistant: Techniques and Strategies

Author: McKinsey Marketing Consulting Company
Publisher:
Publish Date: 2005-03-01
Features: Every store's salesperson is one of the basic elements of terminal marketing. Their role goes far beyond that of a cashier; they are brand ambassadors, market researchers, brand guardians, and more. Behind these seemingly small salespeople lies a big marketing concept. As competition among businesses intensifies, building salespeople, improving sales performance, and enhancing store profitability have become urgent tasks for both store operators and salespeople. To meet this market demand, this book provides a detailed discussion on how to quickly improve sales skills and build salespeople. The language is concise, the structure is clear, and it is supplemented with highlighted framework language, making it the best learning material for store managers, store supervisors, and salespeople to improve sales performance.