Examples of Food and Beverage Promotions

Author: Chen Jue
Publisher:
Publish Date: 2005-05-01
Features: This book introduces 120 cases of catering promotion, divided into seven parts: advertising promotion, public relations promotion, festival promotion, discounts and gifts, new technology promotion, etc. After introducing relevant promotion theories, each part also conducts case analysis. It has strong practicality and is currently a good book for guiding promotion operations. The book includes 120 cases, divided into seven chapters: advertising promotion, public relations promotion, festival promotion, discounts and gifts promotion, store display and event promotion, etc. Each chapter briefly introduces relevant promotion theories before conducting case analysis.