Entertainment is King: Wang Changtian and the Entertainment Legend He Forged

Author: Wang Hongwen
Publisher:
Publish Date: 2005-04-01
Features: This book, with substantial data, a straightforward writing style, and profound analysis, fully uncovers the secrets behind the establishment of China's private media over five years for the first time. It comprehensively interprets the operational strategies of Huayin Media for five years and the major trends in China's entertainment media. It also comprehensively showcases the entertainment news godfather Wang Changtian and Huayin Media's journey from a single program to an entire company, creating an unparalleled entertainment legend. This book is not merely a comprehensive review of Huayin Media's five-year history but more of a summary and reflection of the past. What it summarizes and reflects upon is not limited to Huayin but extends to all private television institutions and even the entire Chinese entertainment industry. This book is a classic case worth reading for Chinese media professionals, a practical case dreamed of by Chinese television professionals, an MBA-level textbook for the entertainment media industry, a decrypted guide for ordinary people to understand the production and operation of entertainment programs, and the first choice for those interested in entertainment media.
Wang Changtian was born in Dalian, Liaoning Province, China, in 1965. He graduated from the Journalism Department of Fudan University in Shanghai in 1988 and is currently the president of Huayin Media. He is renowned in the media and entertainment industry for successfully integrating media and entertainment and branding them in China. Currently, his company has fully realized the industrialized production and operation of television programs and leads the industry in planning, production, packaging, distribution, advertising, and value-added services of television programs. In 2002, Huayin Media's advertising revenue exceeded 150 million RMB, and in 2003 and 2004, it exceeded 250 million RMB, equivalent to the combined advertising revenue of the top five to sixth-ranked companies in the industry. The new economic model he pioneered in media and entertainment has played a revolutionary role in driving the new economy.
In 1998, Wang Changtian established China's first professional television planning and production institution, the Beijing Huayin Television Planning Research Center. Under its umbrella, the program "China Entertainment Report" was launched on July 1, 1999. By October, the number of television stations broadcasting the program had rapidly increased from the initial twenty to nearly one hundred. In January 2000, Wang Changtian swiftly launched the daily 10-minute "World Entertainment Report" while also making "China Entertainment Report" a daily program. Subsequently, he continuously introduced "China Network Report," "China Music Trend," and "Entertainment Personality Weekly," creating a huge buzz in the entertainment and media industries. Today, Huayin owns a range of programs including "Entertainment Now," "Overseas Entertainment Now," "Entertainment Center," "Entertainment Personality Weekly," "Music Trend," "Stars," "Sports World," "Lady University," "Twelve," "Drama Trend," "Modern Times," and "630 Theater."
Leveraging his strength in television media, he launched the pop music ranking list—Music Trend—which caused a sensation in China's music industry and was hailed by the media as "China's Grammy." Its successful operation for four consecutive years has proven its authoritative status in China's music industry.
In July 2003, China's leading entertainment media institution, Huayin Media, partnered with the China Radio and Television Group to launch "China Radio and Television Star," currently the largest entertainment weekly in China in terms of coverage, news volume, information content, and packaging quality. It is also one of China's most influential, professional, popular, and respected entertainment media.
On October 13, 2003, Huayin Media officially launched "Huayin ETV"—a digital entertainment platform. It includes ETV Online, ETV Broadband, ETV SMS and MMS, ETV Star Club, and ETV Entertainment Club. All these digital entertainment services that young people dream of have been condensed into a top-tier digital entertainment brand in the Chinese-speaking world—ETV.
Founded in August 2000, ETV Online has, after four years of meticulous development, become China's largest entertainment website and digital entertainment platform. With 50 million daily visits from users across the country and coverage for over 10 million broadband users, ETV has become the digital paradise for young people.
Currently, under the leadership of Wang Changtian, Huayin Media broadcasts approximately six hours of television programs daily across 600 stations, covering fields such as entertainment, sports, variety shows, dramas, and films. Huayin Media boasts the largest entertainment program production team, the largest group of entertainment and sports television programs, the largest television program distribution network, the strongest advertising business capabilities, the most influential entertainment and media brands, the largest entertainment newspaper, the largest entertainment information website, the largest entertainment digital TV content, the largest entertainment broadband content, and the largest entertainment MMS content. Huayin has become an undeniable leader in the new economy industry, including television programs, drama scenes, newspapers, the internet, and multimedia.
Due to its influence and appeal in the media new economy, nearly all official media, such as Xinhua News Agency, China News Service, People's Daily, China Daily, China Business News, Beijing Youth Daily, Southern Weekly, and influential publications like Finance, New Weekly, and Internet Weekly, as well as overseas media like The Wall Street Journal and The Financial Times, have conducted interviews with him, resulting in hundreds of articles.
In 2001, Wang Changtian was selected by "Young China" magazine as one of the "100 Young People Who May Influence the 21st Century China," named by "Media" magazine as one of the "Top 20 Media Figures of 2001," and by "New Weekly" magazine as the "Top 10 TV Innovation Figures of 2001." In 2002, he was included in the "Power List of the Entertainment Industry." He has also been named "Top 20 Media Figures of the Year," "Future Business Leader," "Most Influential Media Figure in China," and "2003 China New Economy Annual Person" by various magazines.
At the same time, due to his influence and appeal in the industry, he has been invited to participate in events such as the Stanford International Investment Forum, the Golden Eagle International Cultural Forum, the Shanghai International Film and Television Festival, the First World Sports Forum, the Beijing International Television Week, and universities like Peking University and China University of Media and Communications as a guest speaker to deliver keynote speeches. For more information about Wang Changtian, please visit www.netandtv.com.
This book, with substantial data, a straightforward writing style, and profound analysis, fully uncovers the secrets behind the establishment of China's private media over five years for the first time. It comprehensively interprets the operational strategies of Huayin Media for five years and the major trends in China's entertainment media. It also comprehensively showcases the entertainment news godfather Wang Changtian and Huayin Media's journey from a single program to an entire company, creating an unparalleled entertainment legend. This book is not merely a comprehensive review of Huayin Media's five-year history but more of a summary and reflection of the past. What it summarizes and reflects upon is not limited to Huayin but extends to all private television institutions and even the entire Chinese entertainment industry. This book is a classic case worth reading for Chinese media professionals, a practical case dreamed of by Chinese television professionals, an MBA-level textbook for the entertainment media industry, a decrypted guide for ordinary people to understand the production and operation of entertainment programs, and the first choice for those interested in entertainment media.