Speed is Attainable: A Must-Have Credit for Marketing Masters

Author: Shi Xiangqian
Publisher:
Publish Date: 2005-06-01
Features: Yes, Rome wasn't built in a day. But if you find the right direction and use the right methods, you can reach Rome in a day. People's attention spans vary. If you ask someone to focus on a table lamp, I believe within 30 seconds, their mind will start to wander. If the lamp moves or turns on and off automatically, your attention might last another 30 seconds. Thus, things without change are hard to attract or hold people's attention for long. Sales performance depends on your communication skills. In today's pursuit of efficiency and speed, no one is willing to spend two or three hours listening to your irrelevant statements. Therefore, to achieve your desired goals, you must master effective communication skills—the key 30-second communication principle. In this book, it introduces people to the techniques for making sales in a short time. Mastering these techniques will help you: stay on topic in conversations; communicate concisely, systematically, and efficiently during meetings; assist listeners in grasping the key points; and become more confident and charismatic. At the same time, it also introduces some market principles on how to win customers and build customer loyalty, which are also important aspects of building trust between salespeople and customers, and the very reasons for making sales in a short time. Rome may not be built in a day, but making a sale in 30 seconds is definitely possible.