Marketing Department

Author: Liu Yongju
Publisher:
Publish Date: 2005-06-01
Features: Marketing has become an independent discipline. Chinese enterprises must integrate into the global economy by possessing advanced marketing concepts, strategies, tactics, personnel, and equipment. They need to combine Western advanced marketing theories with the actual conditions of the Chinese market to find the best market entry point. This is precisely the strength of this book, as it can provide more practical solutions for Chinese enterprises, effectively addressing their shortcomings in marketing knowledge and skills.
Facing the vastness of the Chinese market, its diverse regional characteristics, complex operational environment, and rapidly changing market development, enterprises need a practical theoretical system and methodology to explore the Chinese market and remain invincible in competition.
To meet the demands of the Chinese market, promote the management level of Chinese enterprises, and enable them to adapt to the pace of global economic development, Mr. Liu has summarized his extensive experience in market management and marketing operations, as well as his insights from years as a consultant, to write and publish two books: Sales Department and Marketing Department.
From the numerous marketing books currently available in the Chinese market, it is evident that there are varying degrees of shortcomings in providing practical guidance for enterprise market operations.
Both Sales Department and Marketing Department, whether in terms of content or compilation style, are filled with practicality and innovation. Guided by advanced theories and adapted to the Chinese market, they approach modern marketing from various aspects and elements, conveying numerous highly practical ideas and methods through a "localization" perspective, systematic thinking, actionable approaches, and rich practical charts. These books have been widely recognized and highly praised by professionals in the business community.
Facing such a market and the lack of market operation knowledge among many enterprises, Mr. Liu hopes that his experience can inspire others.
Marketing has become an independent discipline. Chinese enterprises must integrate into the global economy by possessing advanced marketing concepts, strategies, tactics, personnel, and equipment. They need to combine Western advanced marketing theories with the actual conditions of the Chinese market to find the best market entry point. This is precisely the strength of this book, as it can provide more practical solutions for Chinese enterprises, effectively addressing their shortcomings in marketing knowledge and skills.
Facing the vastness of the Chinese market, its diverse regional characteristics, complex operational environment, and rapidly changing market development, enterprises need a practical theoretical system and methodology to explore the Chinese market and remain invincible in competition.
To meet the demands of the Chinese market, promote the management level of Chinese enterprises, and enable them to adapt to the pace of global economic development, Mr. Liu has summarized his extensive experience in market management and marketing operations, as well as his insights from years as a consultant, to write and publish two books: Sales Department and Marketing Department.
From the numerous marketing books currently available in the Chinese market, it is evident that there are varying degrees of shortcomings in providing practical guidance for enterprise market operations.
Both Sales Department and Marketing Department, whether in terms of content or compilation style, are filled with practicality and innovation. Guided by advanced theories and adapted to the Chinese market, they approach modern marketing from various aspects and elements, conveying numerous highly practical ideas and methods through a "localization" perspective, systematic thinking, actionable approaches, and rich practical charts. These books have been widely recognized and highly praised by professionals in the business community.
Facing such a market and the lack of market operation knowledge among many enterprises, Mr. Liu hopes that his experience can inspire others.