Service Marketing

Author: Ji Hui
Publisher:
Publish Date: 2005-04-01
Features: This book is based on the uniqueness of the service as an intangible product, starting from the perspective of customers, elaborates on the service philosophy that service enterprises should establish, analyzes the motivations and behaviors of consumers in service consumption, examines customer expectations, and explores the service commitments made by enterprises based on customer expectations and their fulfillment.