Public Relations Psychology Tutorial

Author: Zhang Yun, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: The Public Relations Psychology Tutorial now presented to readers differs from the original Public Relations Psychology book in five main aspects. First, the author aims to make this book more suitable for a broader readership, specifically targeting college and university students in public relations, advertising, marketing, communication, finance, management, and related fields, as well as professionals in these fields and those with a high school education or higher for self-study. Second, it incorporates numerous fresh or classic case studies to enhance readability, selectivity, and inspiration, while also providing teachers with flexibility in preparation and instruction. Third, the structure has been adjusted to better align with the target audience of this book. Fourth, my role has shifted from being the sole author to serving as the editor-in-chief. The author has brought in many young contributors to break through my conventional thinking, allowing for complementary strengths among us. Fifth, the book has more content, which may result in a slightly higher price, but it should not increase significantly.