Advertising creative thinking

Author: Wang Zhongyi
Publisher:
Publish Date: 2005-02-01
Features: This book takes the laws of human thinking as the logical starting point, systematically discussing the relationship between creative thinking and advertising creative thinking, as well as the techniques of advertising creative thinking. The content of the book is both a summary of the author's long-term experience in advertising practice and teaching, and an absorption of the research results of many domestic and international experts and scholars.