Marketing Practice

Author: (UK) Heidi / Chen Liping
Publisher:
Publish Date: 2005-04-01
Features: This book provides a detailed analysis of the micro-level aspects of marketing, focusing on marketing practice concepts, information collection, organization, and analysis, marketing role analysis, interpersonal networking skills, marketing activity planning, types of marketing activities, coordination of the promotional mix and marketing mix, and marketing budget, emphasizing practicality and operability. Each author of this textbook has specifically organized each book based on the exam. Therefore, each chapter corresponds to a part of the exam syllabus. You must systematically study the entire textbook to ensure you have learned all the necessary content. Each chapter includes the following sections: Learning Objectives outline the content you must master after completing the chapter Exam Syllabus Reference indicates which part of the exam syllabus this unit covers Study Guide tells you how long the chapter is and how much time the activities will take to complete Questions are specifically designed to help you practice and are very similar to the questions in the exam Answers (at the end of the textbook) show you some formats for answering exam questions. Remember, these are not standard answers; you can only use them as guidance and examples Activities are designed for you to apply the knowledge you have learned Activity Hints (at the end of the textbook) explain the methods used in each chapter’s activities Tips and tricks are provided by senior examiners, examiners, and textbook authors to help you avoid common mistakes made by previous candidates and guide you to improve your foundational knowledge Insight encourages you to apply the written knowledge you have learned to real-life situations Key Definitions highlight the key points of the chapter, including concepts you must understand to pass the exam Summary points out the knowledge you must learn in the chapter Knowledge Expansion provides supplementary reading materials beyond the textbook. We believe that the content of this textbook and the designed assessment activities will greatly help you prepare for the CIM exam and will also be very helpful for your future studies and practical application.