Marketing Basics

Author: (English) Lancaster / Weiss / Liu Xianwei / Chen Tao
Publisher:
Publish Date: 2005-04-01
Features: Marketing: The Butterworth-Heinemann textbook has become an integral part of our teaching methods for marketing skills. Its content aligns with the syllabus published by professional associations, providing comprehensive and detailed materials in corresponding chapters that are crucial when you use the CIM continuous assessment model for learning. The book is concise, easy to understand, and well-structured. Our students have consistently given it high praise.
Textbook: Written by experienced CIM examiners for the Marketing Foundations module, it guides you through the 2003-2004 syllabus. It includes free resources and supplementary course materials from www.marketngonlin.co.uk. Designed to facilitate your learning and broaden your knowledge, it fully prepares you for exam success. To provide information directly relevant to the CIM syllabus, each part of the textbook includes a series of cases, questions, activities, definitions, and learning techniques to help you better understand and test your knowledge. Easy to read, interactive, and relevant, the Butterworth-Heinemann textbook is your essential preparation for the CIM exam!
Marketing Online: By logging into Marketing Online, you can:
- Create and customize personalized teaching materials using the electronic version of the textbook.
- Receive regular guidance on key issues.
- Easily search for definitions and main concepts within the textbook.
- Interact anytime, anywhere—Marketing Online is the only online resource for CIM candidates.
This course reference book covers the fundamental syllabus of new market theories in market certification exams and is one of the designated reference books. It is divided into several units, each selectively including the following standard elements:
- Learning objectives tell you which part of the syllabus is covered and what you need to understand. These objectives are linked to the syllabus knowledge points and include important learning outcomes and related skills.
- Learning guides provide a brief introduction to the content covered in the unit, telling you how long the unit is and how many activities are involved.
- Questions are designed for practice. All questions are similar to those in the exam, so they are placed in the further study section of the unit. They use questions from previous exams.
All actual exam questions in the unit are briefly hinted at in the task report appendix. Note that for these real exam questions, you can find reference answers in related articles on the website www.cimeduhub.com, the details of which are provided in the unit. The answers to these questions are given at the end of the book with constructive solutions. Remember, there is no standard answer to any question—these cases are only for guidance.
Activities give you an opportunity to apply what you have learned. The task report (at the end of activities and questions) clearly outlines the methodology for related activities.
Exam tips are provided by experienced examiners on how to avoid mistakes made by previous candidates.
Learning tips give guidance on improving your knowledge base.
Marketing Practice: Case studies are designed to help you understand how important market concepts and techniques from the syllabus are applied in real-world company operations, which is essential for developing your practical application skills to become a successful businessperson.
Key definitions provide the important concepts and terms you must understand in relation to the syllabus.
Case studies use real-world examples from the market to help you understand and identify the key concepts and techniques discussed in each chapter and how they relate to real-life companies and market dynamics.
Summaries summarize what you should take away from the unit.
Bibliography lists all references, magazines, newspapers, and websites used in this unit.
Further study aims to help you consolidate what you have learned.