Enterprise management

Author: Ma Hongguang, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This textbook is written by the author based on years of teaching experience in higher vocational and technical colleges, specifically tailored to the learning characteristics of students studying business management courses. The book is divided into sixteen chapters, systematically and comprehensively explaining aspects such as enterprises, corporate systems, and various specific functional management areas of enterprises, including strategic management, marketing management, production management, logistics management, quality management, financial management, human resource management, information management, and corporate culture. Each chapter outlines learning objectives and requirements, clarifying the depth of knowledge to be mastered, with specific content covering the fundamental and core knowledge. "Focus and Perspective" introduces new developments or hot issues in the field of this chapter's knowledge; "Thinking and Practice" aligns with the teaching model of "teacher-led concise explanations, student-centered extensive practice, and competency-based education." The book presents theoretical explanations in a concise and practical manner, making it suitable as a textbook for management majors in higher vocational and technical colleges, as well as a training manual for working professionals.