Persuasion: The Business Communication Approach of Global Top Companies

Author: Jerry Weissman
Publisher:
Publish Date: 2005-05-01
Features: In today's fast-paced world, clear, accurate, and highly concise communication is essential for every business professional. The author, Jerry Weissman, is a world-renowned master of business presentations, who has conducted extensive business presentation training for CEOs of over 400 global companies, including Microsoft, Cisco, Yahoo, etc. In this book, he distills the essence of thousands of critical business presentations from these 400+ companies, step-by-step explaining the art and techniques of delivering powerful speeches. He emphasizes the importance of focusing on the audience's interests and integrating business persuasion into fundamental skills such as storytelling, narrative structure, opening remarks, transition design, and the creation of slides and charts. This helps readers master the art of persuading discerning audiences, significantly improving their business communication effectiveness and winning opportunities for commercial success and personal development. This book has become a training bible for many global corporate managers and sales managers, and it has already helped Jerry Weissman's clients generate billions of dollars in revenue. It is a powerful tool for expanding personal development, a must-have course for building outstanding business teams, and a training manual for enhancing corporate competitiveness. It is suitable for all business professionals who wish to improve their commercial persuasion and communication skills, especially career managers, middle-level supervisors, sales managers, and marketing personnel. It can also serve as an internal business communication training textbook and a reference book for MBA business communication courses. Dr. Kai-Fu Lee, Global Vice President of Microsoft, highly recommends this book. Over 400 global companies, including Microsoft, Cisco, Yahoo, Compaq, Macromedia, and Intuit, have adopted Jerry Weissman's communication philosophy and proven the effectiveness of these techniques with billions of dollars in profits. Integrating business persuasion into fundamental skills like storytelling, narrative structure, opening remarks, transition design, and the creation of slides and charts to persuade the most discerning audiences. Now, it's your turn!