Modern marketing research

Author: Wang Yi
Publisher:
Publish Date: 2003-02-01
Features: To meet the needs of marketing management practice in China's business community and the teaching requirements of marketing management majors in universities, we have compiled this book "Modern Marketing Research." This book is divided into three main parts. Part 1 includes Chapters 1 to 5, introducing the basic theories and methods of marketing research; Part 2 includes Chapters 6 to 13, focusing on the application of statistical and quantitative research theories and methods in marketing research; Part 3 includes Chapters 14 to 16, mainly introducing the application of marketing research in marketing management practice.