Clinical drug operation and management

Author: Ren Aidong
Publisher:
Publish Date: 2001-12-01
Features: This book is a pharmaceutical work that closely integrates multidisciplinary knowledge such as medical technology in modern hospitals, enterprise management, pharmaceutical marketing, pharmaceutical regulations, and pharmacoeconomics. The book is divided into 11 chapters, providing a detailed introduction to the basic knowledge and characteristics of drug procurement and operation in circulation fields such as hospitals and commercial operations. It covers marketing strategies, quality management, economic accounting of pharmaceutical departments in hospitals, commercial aspects, the implementation of pharmaceutical regulations and rules, common adverse reactions of drugs, and the identification of the authenticity of commonly used medications. This book is suitable for pharmaceutical professionals at various levels, including those involved in the procurement, operation, and production of clinical drugs, as well as pharmaceutical research.