Business Modeling and Data Mining

Author: (USA) Pyle / Yang Dongqing et al
Publisher:
Publish Date: 2005-04-01
Features: This book demonstrates how to systematically express business problems in the real world, enabling the use of data mining techniques to solve them. It focuses on how to first transform the verbal expression or vague description of business problems into qualitative models, and then convert them into clearly defined quantitative models for problem-solving. Finally, it describes how the conclusions discovered through data mining are transformed into strategic or technical implementations. This book addresses many practical issues faced by business managers at all levels across various industries, who are the true users of data mining tools, such as: in which fields can data mining technology be effectively applied? How to build mining models to transform business problems into forms solvable by data mining? How to prepare data for data mining tools? etc., and provides practical solutions. This book demonstrates how to systematically express business problems in the real world, enabling the use of data mining techniques to solve them. It focuses on how to first transform the verbal expression or vague description of business problems into qualitative models, and then convert them into clearly defined quantitative models for problem-solving. Finally, it describes how the conclusions discovered through data mining are transformed into strategic or technical implementations. This book addresses many practical issues faced by business managers at all levels across various industries, who are the true users of data mining tools, such as, in which fields can data mining technology be effectively applied? How to build mining models to transform business problems into forms solvable by data mining? How to prepare data for data mining tools? etc., and provides practical solutions.
Main Content: How to discover, construct, and refine useful models in business scenarios How to design, discover, and develop data for data mining Practical methods for mining data for various business scenarios A comprehensive, user-friendly, and fully interactive method for building models and mining Additional online resources, including various methods and downloadable tools