Social Survey Research Methods

Author: Hao Dahai
Publisher:
Publish Date: 2005-04-01
Features: This book is an advanced textbook on social survey research methods, covering topics such as sampling, questionnaire design, data collection methods, data processing, and the preparation of survey reports. Completeness is a key feature of this book. The detailed introduction not only enables readers who wish to understand survey methods to learn them comprehensively but also strives to provide a more professional understanding and recognition for readers who already have some knowledge of survey methods through introductory textbooks on social research methods. This book can also serve as a practical manual. Another feature of this book is its operationality. By explaining the operational procedures and techniques of each step in social surveys, supplemented by real-world examples of practical handling in the Chinese context, this book can help professionals in social survey research complete specific operational processes.