Introduction to Network Communication

Author: Peng Lan
Publisher:
Publish Date: 2001-10-01
Features: Network technology not only extends human communication space but also may rewrite many existing communication concepts. Studying these changes is a significant responsibility for future communication scholars. However, neither "technologically myopic" nor "electronic utopia" advocates can shoulder this responsibility. Only by setting aside emotional biases and preconceptions can one calmly face and analyze the issues. Network technology not only extends human communication space but also may rewrite many existing communication concepts. Studying these changes is a significant responsibility for future communication scholars. However, neither "technologically myopic" nor "electronic utopia" advocates can shoulder this responsibility. Only by setting aside emotional biases and preconceptions can one calmly face and analyze the issues. The foundation and basis of these studies are not flights of fancy or speculation; they must not only rely on the guidance of communication theory but, more importantly, on practice. Compared to traditional media, network communication practice is more challenging. In traditional media, content, technology, and operations are often separated, whereas in the network world, these three aspects are becoming increasingly blurred. Without technical knowledge, it is difficult to integrate into all aspects of communication; yet, knowing only technology is not enough to become a good communicator. The business philosophy of websites must be expressed and realized through the design of technology and content. Therefore, the demand for interdisciplinary and in network communication is self-evident. This is also the goal this book attempts to achieve, namely, by introducing the various stages of practice (basic applications, web design, content communication, website operations, and network marketing), to promote the mastery of network communication skills and thereby deepen people's understanding of network communication activities. On this foundation, theoretical exploration can be conducted to explain some phenomena and issues in network communication, further deepening understanding. Of course, network communication practice itself is ever-changing, so the limitations of this book are obvious. From a theoretical perspective, network communication research is still in its infancy. Due to the author's own limitations in knowledge and scope, omissions and even errors are inevitable. We sincerely hope for criticism and corrections from all parties.