E-commerce Tutorial and Cases: Internet Business Models and Strategies: 2nd Edition

Author: (USA) Ovler
Publisher:
Publish Date: 2005-03-01
Features: This book provides us with a tool and framework for analyzing e-commerce phenomena. First, it clarifies many basic concepts through various e-commerce phenomena, such as the ten basic characteristics of the internet, the content that an e-commerce model should include, the internet value structure, and basic competitive strategies. Second, the book organizes its content around the theme of corporate performance, with a well-structured and logically clear organization. Finally, the second part of the book introduces 17 classic e-commerce cases to help readers digest and understand the theories, with the two parts complementing each other and enhancing the overall understanding. This book conducts an in-depth study of strategic management and technical management, focusing on the core issue of how the internet impacts business models and corporate performance. It presents a systematic framework that enables readers to clearly understand the factors that determine a company's performance. The theoretical framework provided in this book helps readers grasp the basic concepts of e-commerce, and the inclusion of numerous case studies facilitates the connection between theory and practice, allowing readers to fully integrate the knowledge they have learned. This book is suitable as a textbook for e-commerce courses in higher education institutions and can also serve as a reference for those engaged in e-commerce, seeking venture capital, managing risk funds, and other related personnel.