Public Relations Manager Tutorial

Author: Yu Mingyang
Publisher:
Publish Date: 2005-03-01
Features: The public relations education and training system in China is severely lagging behind, and there is a serious shortage of middle and senior-level public relations professionals. Providing business training and professional qualification certification for public relations practitioners is a necessity for the development of the situation. This book comprehensively elaborates on all aspects of public relations: In the public relations knowledge section, it includes the definition, historical evolution, functions, and status analysis of public relations; In the public relations process section, it covers public relations surveys, planning, implementation, and evaluation; In the public relations management section, it includes public relations environments, institutions, organizations, regulations, and professional ethics; In the public relations personnel section, it covers the qualities, knowledge, and abilities of public relations professionals, etiquette, training, and utilization; In the public relations media section, it includes public relations public opinion, information, mass communication, and interpersonal communication; In the public relations operations section, it covers daily public relations operations, special events, crisis management, and public relations and brand strategy. The book combines theory with practice, is highly readable, and is strong in practical operations. The target readers of this book include: Leaders, managers, directors, and practitioners in public relations working in government, public institutions, and enterprises; Undergraduate and graduate students in marketing, advertising, and public relations; CEOs, department managers, and all employees of public relations companies; Leaders and professionals of public relations associations and industry organizations at all levels; Other individuals who are passionate about the public relations industry and have an interest in the public relations field.