Web Design Basics

Author: Lu Chengsi / Country: Mainland China
Publisher:
Publish Date: 2004-01-01
Features: [Editor's Recommendation:] For web pages, the most important thing is the content. The quality and quantity of information determine how people evaluate the page. But first and foremost, the task is to guide readers smoothly to the content. Clearly dividing information groups and avoiding confusion for readers, allowing them to quickly find the information they need, is the most important task of catalog design. The organization of the catalog determines the readability of the web page. Readers want to get a comprehensive overview of the homepage's information, so summarizing and organizing large amounts of information, uncovering common points, and putting effort into making the web page more engaging are all necessary. Of course, the most important thing is to make the browser feel that this organization is done with their best interests in mind. Strong, rational tones are appropriate for commercial purposes. When designing the color scheme for search-oriented web pages, blue is often used. This is because weakening the background may deviate from the commercial image, so a clean white background that makes the overall design neat and sharp is a common approach. Using images as the main focus while reducing text information can create a sense of spaciousness, freedom, and style. By reducing strong commercial text, the page moves away from everydayness and practicality, creating a quiet, self-contained feel. It gives the impression of a high-end product and a refined, calm, and sophisticated corporate image. Randomly inserting many images can lead to visual chaos. To rectify the composition, organizing the images is necessary. Draw a hypothetical line on any of the four sides—top, bottom, left, or right—and align the content based on this baseline. The composition becomes balanced. Place complex shapes within the framed lines and then make them similar in size to other content. This helps control the chaos. The storytelling aspect and the degree of completion of the design are closely related. What is the storytelling aspect of an image? The storytelling aspect refers to the emotions, meaning, and content conveyed by the image. For example, when viewers see a picture of a cloth toy bear holding one arm up, whether it's an illustration or a photograph, whether it's a red bear or a white bear, they will feel it's a cute symbol of welcome. The inherent storytelling of the image transcends the color and brushwork of the photo or illustration, directly conveying the message to us. In today's rapidly developing internet era, homepage design for websites is also placing increasing emphasis on fun and taste, rather than just a simple accumulation of images and dry text. Creating an excellent web page has become the pursuit of every designer or design enthusiast, but even experienced designers cannot guarantee that their work is flawless. How to find the principles and essence of web design is a question that most readers are eager to explore. In recent years, many design and computer science departments in universities and colleges at home and abroad have begun to offer web design courses. The industry experts and ( translates to "a large number of beginners") are in great demand for a systematic and practical textbook on web design. In light of this, we have introduced this foundational tutorial meticulously compiled by web design experts from the Visual Design Research Institute in Japan. It combines the experience and techniques accumulated over years by web design masters. The book does not list dry theories but concisely introduces the main principles of web design from the four basic aspects, and through...