Creative business opportunities

Author: Feng Xiaodong
Publisher:
Publish Date: 2003-12-01
Features: Only by leveraging the associative function of the brain can advertisers achieve the ability to generalize and accumulate knowledge from insurance policies. Modern advertisers must keep pace with the times and continuously achieve breakthroughs, requiring both broad knowledge and rich practice—as the saying goes, "read ten thousand books and travel ten thousand miles." Only in this way can excellent advertising achieve outstanding economic results and social impact. The author of Creative Opportunities, with their extensive experience and insightful observations, discusses the thinking methods for creative business opportunities. Although it starts with the knowledge and practice of advertisers, it actually touches upon the thinking skills that all business operators should possess. As for Mr. Bob Schmetterer's discussion on intelligence and thinking from a practical perspective, it touches on the scientific frontier of "developing the brain." Although this is in different fields from advertising insurance policies and business management, the thinking methodology he constructs is highly practical guidance for innovative behavior and the development of creativity in practice. I am delighted to see this inspiring book translated into Chinese. I believe that Chinese advertising professionals and friends in the economic field who are currently growing will benefit greatly from it. Advertisers must leverage the associative function of the brain to achieve the ability to generalize and accumulate knowledge in creativity. Modern advertisers must keep pace with the times and continuously achieve breakthroughs, requiring both broad knowledge and rich practice—as the saying goes, "read ten thousand books and travel ten thousand miles." Only in this way can excellent advertising achieve outstanding economic results and social impact. The author of Creative Opportunities, with their extensive experience and insightful observations, discusses the thinking methods for creative business opportunities. Although it starts with the knowledge and practice of advertisers, it actually touches upon the thinking skills that all business operators should possess.