On Media Reform and Development

Author: Zheng Baoquan
Publisher:
Publish Date: 2004-12-01
Features: This book is a collection of papers from the "2003 High-Level Forum on Media Development." The discussion topics primarily focused on the governance and deep reform of official newspapers (magazines, television stations), the new trends and characteristics of media management and group construction, the entry of international media groups and China's response strategies. The forum jointly explored the existing problems and challenges in China's media industry in terms of nature, function, capital operations, and reform, and proposed solutions and countermeasures for media development after the new round of reforms. From the perspective of research topics, the major characteristic of this forum was its focused discussions. The representatives closely focused on the macro situation of media reform, particularly the governance of newspapers and magazines, and closely followed the reform measures of separating management from operation proposed by the central government. They explored the development issues of China's media industry under the new situation after the 16th National Congress. At the same time, another significant feature of the forum was its broad topics and diverse opinions, creating a lively atmosphere where everyone could speak freely.