Marketing of Jewelry

Author: Bao Deqing
Publisher:
Publish Date: 2005-02-01
Features: This book combines the actual jewelry market to comprehensively explain the commodity attributes of jewelry, the types and characteristics of the jewelry market, systematically analyzes the purchasing psychology and behavior of jewelry consumers, and systematically describes how jewelry enterprises can formulate product strategies, pricing strategies, distribution strategies, and promotion strategies according to the requirements of the marketing mix, combining the characteristics of their own enterprises.