Master's Discussion on Marketing

Author: (English) Kemeini / Shao Dan / Wu Jintao
Publisher:
Publish Date: 2005-01-01
Features: This book first explores the key concepts and frameworks in the field of marketing through the form of "An Introduction to Marketing." We remind readers to pay attention to these key marketing concepts so that they can place these concepts and frameworks within the domain of marketing when reading about the contributions of each master. At the end of each chapter, a checklist is provided to highlight the important lessons learned from each master. This book is an authoritative master and classic interpretation, a condensed history of the evolution of marketing.