Product development and marketing

Author: Zhang Fan
Publisher:
Publish Date: 2004-07-01
Features:
Chapter 1 Design and Product Development
Section 1 Current Status of Design and Development
Section 2 The Meaning of Design
Section 3 The Utility of Design and Development
Section 4 Elements of Product Design
Section 5 Brand Design
Section 6 Key Processes of Design and Development
Chapter 2 Product Planning
Section 1 Product Planning and Visual Identity
Section 2 The Positioning of Product Planning and Design Departments
Section 3 Qualities of Product Managers
Section 4 Cultivating Product Planners
Section 5 Product Development and Enterprise Long-Term Business
Section 6 Outsourced Business and Design
Section 7 Industry, Sales Volume, and Number of Designers
Chapter 3 Product Diversification
Section 1 Trends in Product Development
Section 2 Linear Diversification
Section 3 Two-Dimensional Diversification
Section 4 Three-Dimensional Diversification
Section 5 Product Longevity and Diversification
Section 6 Diversification Through Functional Differentiation
Section 7 Multi-Functionality and Systematization
Section 8 Systemic Diversification
Section 9 Diversification Through Outsourcing
Chapter 4 Product Function, Quality, and Marketing Strategy
Section 1 Remote Control and Automated Products
Section 2 Emotionalization and Risk Management
Section 3 Product Quality
Section 4 Operability and Cost of Products
Section 5 Innovation and Convergence
Section 6 Product Pricing Strategy
Section 7 Product Price Trends
Section 8 Corporate Products and Household Products
Section 9 Diversified Distribution Channels
Section 10 Digital Product Faces
Chapter 5 Market and Design Changes
Section 1 Products and Color
Section 2 Popular Product Shapes
Section 3 The Spark of Trends
Section 4 Trend Trends
Section 5 Choice of Distribution Channels
Section 6 Why Products Sell Long-Term
Section 7 Market Penetration and Speed
Section 8 Sales Volume and Price
Section 9 Public Opinion
Section 10 Necessities, Luxuries, and Fun Products
Section 11 Reasons for Slow-Moving Products
Section 12 Global Products
Section 13 Internationalization and Regionalization Design
Section 14 Why Excellent Designs Don’t Sell
Section 15 Product Changes
Chapter 6 Product Strategy