Author: Huang Liuying
Publisher:
Publishing Date: 2003-08-01
Features: This book is divided into eight chapters, including the analysis of the competitive landscape in the catering market; basic concepts of catering brands; the essence of catering brands: high-quality standards; the measure of catering brands: reasonable pricing, etc. It provides a systematic and detailed elaboration on catering brand marketing. The content is comprehensive, the data is solid, the viewpoints are scientific and reasonable, and the explanations are easy to understand yet profound. It is highly informative, scientific, and practical, making it a valuable reference for professionals in the industry.
Catering brand marketing
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