Beginner's Guide to Marketing

Author: Qiu Qingjian / Huang Xueli
Publisher:
Publish Date: 2004-08-01
Features: This book is comprehensive and practical, encompassing both our personal experiences and unique insights from marketing practice, as well as the most advanced concepts and methods currently prevalent in the domestic and international marketing fields. A significant portion of the methods and ideas presented in the book are originally created by us. The book is divided into four parts:
1. Understanding the Marketing Profession, designed to help beginners correctly recognize the nature of marketing work;
2. Marketing Basic Skills, providing detailed introductions to practical skills in marketing, assisting beginners in quickly mastering the profession and improving their abilities;
3. Customer Service Concepts and Skills, comprehensively covering how to excel in customer service and how to enhance performance through service;
4. Marketing Financial Knowledge and Financial Risk Control, introducing financial knowledge for marketers in practice in an accessible manner, as well as how to manage financial risks and minimize losses.
Our current work involves a substantial portion of training marketing teams for companies, and this book is largely based on our training materials. To date, over 300,000 people have benefited from our training. We believe this book will also benefit a significant number of readers who are about to enter the field of marketing or are already engaged in it.