Advertising copywriting

Author: Wan Xiufeng (Main Editor), Gao Jinkang (Main Editor), Xu Weiwei (Deputy Editor), Wang Jian (Deputy Editor)
Publisher:
Publish Date: 2005-02-01
Features: Some people say: The Earth is a huge billboard. Indeed, with the increasingly fierce competition in the market economy, advertising, as a powerful means for businesses to expand markets and increase sales, effectively establishes channels for businesses to reach the consumer market and is always present in our lives, becoming a good guide for consumers to choose and purchase goods. This book draws on some excellent advertising copy from the history of advertising and combines some more outstanding case studies from the advertising industry in recent years at home and abroad. It provides an in-depth yet accessible analysis of the basic principles and writing techniques of advertising copy, aiming to balance theory and practice, as well as popularization and improvement, in order to provide some theoretical and actionable guidance for writing successful advertising copy. This book can serve as a multi-level textbook or teaching reference: it can be used as a textbook for advertising copywriting courses in advertising majors, as a textbook for corporate business training, or as a guide for those who are passionate about advertising copywriting.