Management

Author: Zhao Tao
Publisher:
Publish Date: 2005-06-01
Features: The major difference between management science and engineering science lies in the complexity, variability, and uncertainty of knowledge application, the absence of universal decision-making criteria, and the lack of a fixed success management model. This book describes management cases of more than 20 typical enterprises across over 10 industries, including electronic communications, home appliances, pharmaceuticals, retail, food, aviation, and more. These cases cover a wide range of management functions, such as strategic planning, human resource management, production operation management, and marketing management. Through these cases, students can understand the management environments and characteristics of different industries and enterprises, grasp the application of management knowledge and techniques, experience the practical meaning of theory, and enhance their management thinking and innovative capabilities. This book is suitable for students majoring in economics and management at higher education institutions, as well as students from various disciplines (science, engineering, agriculture, medicine, etc.) and all levels (postgraduate, undergraduate, adult education, correspondence students, etc.). It also provides guidance and reference for business and management personnel. The book works better when used in conjunction with Management, published by Tianjin University Press.