Marketing Strategies and Classic Cases

Author: Gao Yunlong / Tai Qiyang
Publisher:
Publish Date: 2005-05-01
Features: This book compiles modern marketing theories and successful marketing cases from domestic and international renowned scholars, incorporating the understanding, practice, and needs of Chinese enterprises in their transition from a planned economy to a market economy. Organized in the order of entrepreneurship, business maintenance, and transformation, the chapters are structured based on the theoretical framework of modern marketing. Each chapter consists of theoretical highlights, classic cases, and case analyses, providing substantial information that fully meets the needs of entrepreneurs in terms of knowledge (research, intelligence), strategy (strategies, tactics), and action (goal selection and action methods), making it an excellent read for business professionals.