Frontier of Chinese Business Theory.3

Author: Guo Dongle
Publisher:
Publish Date: 2003-12-01
Features: This book consists of 19 topics, gathering the latest research findings from circulation experts across the country. It not only explores macro issues such as circulation innovation, circulation structure, business scale, development strategies for the commercial sector, and credit systems, but also investigates micro issues such as information technology, distribution channels, enterprise competition and cooperation, shopping malls, brand strategies, and commercial street design. It emphasizes the combination of theoretical research and empirical analysis, strengthens cross-national comparative studies, and proposes numerous policy recommendations. It is an academic monograph that integrates theory and practice, history and reality, and strategies and foresight.