Brand Management and Control for Small and Medium-sized Enterprises (Small and Medium-sized Enterprise Management and Operation Guide)

Author: Guo Huijuan
Publisher:
Publish Date: 2001-10-01
Features: This book is part of the "Guidelines for Small and Medium-sized Enterprise Management" series. Improving product visibility, reputation, and building a corporate brand image are among the main means to enhance a company's market competitiveness. This book not only comprehensively and systematically elaborates on the fundamental theories of brand management and control for small and medium-sized enterprises but also lists numerous highly practical strategies and techniques. It also provides realistic suggestions and methods for Chinese small and medium-sized enterprises to establish their own renowned brands in the 21st century. It is the best reference book for management and planning personnel in small and medium-sized enterprises.