Punch the planner: Kick the advertisement

Author: Xiong Da Xun
Publisher:
Publish Date: 2005-04-01
Features: On the ground of planning and advertising, the true street fighter is not the boxing champion from the West, not the qigong master, but the underground boxer. Planners and advertisers are the ring fighters, facing only "win or lose" in each match; the bosses are the underground boxers, facing "life or death." The difference between these two words determines the level of intelligence between the two sides. From the perspective of commercial value, creative ideas are divided into different levels from low to high: advertising creativity – marketing creativity – product creativity – corporate creativity – business model creativity – transaction model creativity. On this chain, planners and advertisers play at the bottom, while the underground boxers play at the top.
Xiong Da Xun’s Planning: Planning Yunnan – The first domestic revelation of the secrets of Yunnan tourism dominating China (planning reveals of Kunming, Dali, Stone Forest, Lijiang, Shangri-La), saved the reputation of China’s largest advertising company with 200 words, disclosed the secret of defeating three world-class advertising companies in just 10 days, won three national promotion cases for China’s top brands in 3 months, secured the highest score in a bid for China’s top brand, first revealed the disruptive tactics of the underground boxing king in the planning world, and became the first person to successfully operate top projects across both the planning and advertising industries. His planning was praised as injecting nuclear power into the city government’s thinking, first exposing the truth of advertising, and seeing through the cunning strategies of China’s top planning-type advertisers. The book fully reproduces top advertising planning cases!
Selling Points of the Book:
1. First to propose the concept of underground boxing kings in the intellectual industry and deeply reveal their superhuman wisdom, with the morning light of the (realist) and the dusk of the (icon)!
2. First to comprehensively expose the hidden rules of the planning and advertising industry, making classic theories collapse in the face of street vendors!
3. First to implement policies for bosses to return to the city, forcing the "masters" to labor in the countryside!
4. First to propose a third type of intelligent survival method after planners and advertisers—planning-type advertisers—and reveal their invincible market attack techniques!
Unlike books that just list cases—this book highly emphasizes the effect of "sitting on a pile of grain while listening to Mom tell stories"!
Unlike books filled with nonsense—this book highly emphasizes the reading enjoyment and shocking impact of fierce theories on every page!
Unlike books that deceive the public—this book highly emphasizes writing as a game, treating readers as equally intelligent counterparts!
Unlike books that use a tiger’s skin as a banner—this book highly emphasizes "the bigger the land, the bolder the people" rather than the opposite!
The book was written over a year and contains Xiong Da Xun’s top cases from the Chinese planning and advertising industries. All the plans and copywriting were personally conceived and written by him, with no use of others’ work as a substitute! This book is a highly knowledge-intensive, method-rich, and thought-provoking book in the history of Chinese advertising!