International Communication Market Expansion Practice

Author: Li Keng et al
Publisher:
Publish Date: 2005-04-01
Features: This book systematically and comprehensively discusses various aspects of international communication market expansion, including bidding, implementation, business, market, and organizational platforms for international communication projects. The book is divided into 6 chapters. Chapter 1 introduces the current development status of China's communication equipment manufacturing industry and the main issues in expanding the international communication market. Chapter 2 covers bidding for international communication projects. Chapter 3 discusses the execution of international communication projects. Chapter 4 addresses business issues in international communication projects. Chapter 5 focuses on market development efforts around international communication projects. Chapter 6 explores the organizational systems supporting international communication projects. The book is rich in content, highly systematic, closely aligned with current practices, and incorporates the authors' unique insights. It serves as a professional reference for technical and business personnel in communication enterprises, international communication markets, and engineering projects, as well as for employees of import and export enterprises. It can also be used as a teaching material for international marketing and engineering in higher education institutions. Additionally, it provides valuable reference for working professionals or job seekers aspiring to work in the international communication market, as well as for technical and business personnel in other fields.