Modern Business Economics

Author: Zhu He-liang
Publisher:
Publish Date: 2004-07-01
Features: This book innovatively breaks with traditional commercial economics principles in response to economic trends and theoretical development needs, representing the direction of commercial economics and thus meeting the requirements of teaching reform. The key content discussed includes: Exchange and Commerce, Money, Credit, and Commerce, Property Rights Contracts and Trade, Characteristics and Operational Laws of Business Activities, Business Operational Environment and Mechanisms, Business Investment and Financing, Business Industrial Organization, Business Markets and Commodity Circulation, Retail and Wholesale Trade, Business Agency, Futures Trading, Chain Operations, E-commerce, Logistics Management, Business Information Systems, Business Opportunities and Market Development, Business Risks and Management, Business Ethics, Business Competition and Market Order, Business and National Economic Development, etc. During the writing process, this textbook primarily embodies two principles: First, the principle of combining theory with application. It highlights both the theoretical value and practical value of the book, such as providing detailed explanations of major business operational methods and some important business fields. Second, the principle of combining Chinese and Western theories. It incorporates research findings from domestic peers as well as some new research results from modern Western economics. For example, theories such as New Institutional Economics, Transaction Cost Economics, Information Economics, and Modern Contract Economics are all reflected in this book. This textbook is suitable for use as teaching material for undergraduate and junior college students in economics. Target Audience: Faculty and students of economics at universities and colleges, professionals engaged in commercial economic work, and general readers.