The Art and Science of Book Publishing

Author: Herbert W. Bayley (USA)
Translator: Wang Yi
Publisher:
Publish Date: 2004-08-01
Features: As a business, how should publishers scientifically manage and operate? This book focuses on this key issue. Whether in macro thinking or micro design, the author proposes insightful and precise insights, providing scientific and reasonable basis for the decision-making of publishing house leaders.