Author: Li Qiming
Publisher:
Publish Date: 2005-03-01
Features: This book positions strategy as the starting point for corporate success and a treasure trove for entrepreneurs to gain a competitive edge. On one hand, it serves as a reminder to further strengthen strategic awareness among entrepreneurs. On the other hand, it attempts to establish a "strategy buffet" for entrepreneurs to access at any time when needed. For this purpose, the book introduces various aspects of entrepreneurial strategy, including strategic thinking, positioning strategy, competitive strategy, transformation strategy, alliance strategy, brand strategy, capital operation strategy, service strategy, talent strategy, technological innovation strategy, international business strategy, and more. It can be said that each strategy is a stepping stone for a company to achieve success, and some strategies may even determine the rise or fall and fate of the enterprise. With the acceleration of economic globalization and social informatization, as well as the establishment and improvement of China's socialist market economy system, strategic management will receive increasing attention from entrepreneurs. A variety of strategy forums have also flourished like mushrooms after rain. Practice has proven that true success for entrepreneurs will belong to those who remain strategic thinkers forever.
Success starts with strategy: The entrepreneur's winning formula
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