Enterprise Personalized Competition

Author: Jing Jin'an
Publisher:
Publish Date: 2005-02-01
Features: In the era of mass consumption, a company serves a group of consumers; in the era of personalized consumption, one consumer is served by a group of companies. In a modern society that advocates individuality and creativity, personalized development is valued by business operators and decision-makers. The 21st century is an era of fierce market competition, and modern enterprises are in the midst of rapid changes in their internal and external environments. New products and services are constantly being introduced to the market. Any company that wants to perform and continue to perform on the grand stage of the market must use something unique—personalization—to win the favor of consumers. Personalization requires market participants to have a unique style in areas such as management strategy, product strategy, cultural strategy, marketing strategy, service strategy, and brand strategy, making them more feasible compared to their competitors. This book is a doctoral dissertation set against the backdrop of personalized consumer demand. The author uses "personalization" as a starting point to discuss the issue of corporate individuality from multiple perspectives, explaining how corporate individuality serves as a spiritual resource for the survival and development of enterprises. This thus prompts people to reflect on how enterprise management should adapt to the needs of the new situation.