Modern enterprise management

Author: Zong Yunzhang et al.
Publisher:
Publish Date: 2004-09-01
Features: This book is part of the series "21st Century Applied University Planning Textbooks·Economic Management," organized and written by frontline teachers with extensive teaching experience. From the perspectives of practicality and operability, the book introduces content such as the establishment of modern enterprises, project feasibility studies for modern enterprises, capital operations of modern enterprises, strategic management of modern enterprises, marketing of modern enterprises, customer relationship management of modern enterprises, production and operation management of modern enterprises, technical and equipment management of modern enterprises, modern quality management of enterprises, financial and cost management of modern enterprises, human resource management of modern enterprises, and management information systems of modern enterprises. This book can be used as a textbook for undergraduate and junior college majors in economic management at applied universities, as a training manual for modern enterprise management personnel and staff, and is also suitable for students and teachers of relevant majors at colleges and universities, aspiring entrepreneurs, and other interested readers.