The battle is before the sale.

Author: Lin Shaobo, Editor-in-Chief
Publisher:
Publish Date: 2005-05-01
Features: AHEAD OF THE COMPETITORS EFFECTIVE METHODS – Change randomly before the sale, leave your competitors far behind before the decisive battle! Marketing The most important aspect of marketing is not sales; sales are merely the tip of the marketing iceberg. A good chess player can calculate 20 moves in advance. Before the game begins, the outcome is already determined. Sales is the same. As the saying goes, "The true art lies beyond the poem," and if you only focus on sales figures, success is impossible. Businesses must focus on areas beyond sales. So, what are these skills outside of sales, and how can they be improved? This book provides an in-depth exploration.
A good chess player can calculate 20 moves in advance. Before the game begins, the outcome is already determined. Sales is the same. As the saying goes, "The true art lies beyond the poem," and if you only focus on sales figures, success is impossible. Businesses must focus on areas beyond sales. So, what are these skills outside of sales, and how can they be improved? This book provides an in-depth exploration.
Additionally, the books a marketing philosophy of "change." Because the times are changing, and customer psychological characteristics are evolving, marketing strategies must also adapt. For advanced and effective sales concepts, this book not only absorbs the insights of international masters but also incorporates localized elements. This comprehensive and innovative read is sure to help you excel in the vast market.