The Art of Entrepreneurship

Author: Yang Peiting
Publisher:
Publishing Date: 2005-03-01
Features: This book presents various new issues and ideas at the forefront of contemporary management and compiles them into a five-volume series titled "New Management Ideas." The author has been dedicated to the research, teaching, and popularization of management for over 40 years (1963-2004). In recent 10-odd years, he founded and edited the magazine "China and Foreign Management." During this period, he conducted extensive research and surveys in domestic and foreign enterprises and delivered thousands of lectures to leaders and entrepreneurs at various levels of government and businesses. He also published numerous influential writings and articles in the industry. While serving as the editor-in-chief of the renowned Chinese management magazine "China and Foreign Management," he consistently published one or two articles each month sharing his insights and experiences in enterprise management. His writings are concise yet vivid, simple yet profound, and have been highly favored by the business community. At the request of readers, these selected articles have been compiled into this book.
This series of books is extremely rich in content, covering various aspects of business, including the environment, strategy, organization, system, talent, marketing, R&D, corporate culture, and self-protection. To facilitate reading, it is divided into five volumes: "Perspectives on the Business Environment," "Where Is the Business Heading," "The Wisdom of Entrepreneurs," "The Five Secrets of Management," and "The Keys to Business Success," each forming a series for readers to choose from. The author's writing style is accessible and concise, focusing on solving practical problems, making this a set of management works that are thorough, fresh, and useful, catering to readers of all levels.
This book discusses the fundamental business concepts that are often overlooked in corporate operations and the basic management of enterprises. Without focusing on these core principles and foundational management, any other efforts will be in vain.