Mass Media Economics

Author: Wu Fei
Publisher:
Publish Date: 2003-03-01
Features: This book includes 11 chapters: Introduction to Media Economics, Development Trends of Global Media Economy, Current State of China's Media Industry, Types of Media Market Structure, Economic of Newspaper Industry, Economic of Radio and Television Industry, Economic of Book Publishing Industry, Internet Economy, Construction of Chinese Media Groups, Media Capital Operation Strategy, and Global Top Media Groups.