Television Communication Studies

Author: Shi Changshun
Publisher:
Publish Date: 2004-06-01
Features: This book is a monograph on television communication in China. The entire book consists of eleven chapters, systematically analyzing and researching various aspects of television communication, including its characteristics and functions, symbols, models, subject control, content analysis, audience, effects, and internationalization. It establishes a unique academic theoretical system and holds irreplaceable academic theoretical value for other applied television studies and mass communication studies. This book serves as a professional reference for television and educational television practitioners and is also an important reference for those engaged in television theoretical research.