Travel Crisis Management

Author: Zou Tongjian, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This book systematically introduces the theory of tourism crisis management and crisis prevention methods. Combining the 2003 SARS outbreak, it comprehensively analyzes the impact mechanism, pathways, and methods of SARS on China's tourism industry, as well as the extent and duration of its impact. It examines the effects of SARS on the behavior of Chinese tourists and the trends of the post-SARS tourism market. Drawing on the experiences and lessons of foreign governments, enterprises, industry associations, and international organizations in handling emergencies, it proposes countermeasures and suggestions for crisis management in China's tourism industry to address issues in the government's emergency response.